SSM Style Guide


Welcome to the Shattuck-St. Mary’s Style Guide. When referencing our institution, consistency matters. The SSM Style Guide is offered to bring that consistency to all SSM content, both on the web and in print, and is intended to provide all of us a harmonious, singular voice when referencing the School. In general, SSM adheres to AP Style in regards to word usage, spelling, grammar, capitalization, and punctuation.

We hope that you find this resource valuable, and welcome your comments, thoughts, and feedback, as we plan for the document to evolve and grow moving forward. Please direct feedback or any questions on the Style Guide to Ryan Cardarella in the Marketing and Communications office.

Items referenced in guide (in order):

  • About Shattuck-St. Mary’s
  • Abbreviations
  • Academic Terms
  • Capitalization
  • Miscellaneous Terms and References
  • Names
  • Numbers
  • Punctuation
  • Social Media
  • Titles
  • Visual Identity

*Download a Printable PDF Here

Written Style Guide

About Shattuck-St. Mary’s

The School was founded in 1858.

When using the word School in reference to SSM, use a capital S. Use lowercase when a noun follows (ex. school year, school schedule, etc.).

The official name of the School is Shattuck-St. Mary’s. Include a hyphen between Shattuck and St., and do not spell out “Saint” when referencing the School.

Do not end a typed line with “Shattuck-St.” If the School name needs to be separated at the end of a typed line, use: “Shattuck-“ and complete the School’s name “St. Mary’s” on the next line.

Please spell out Saint in Saint Mary’s Hall.

Founding years for each Center of Excellence:

  • BioScience- 2010
  • Engineering- 2014
  • Figure Skating- 2005
  • Golf- 2012
  • Boys Hockey- 1990 (Girls- 1996)
  • The Major- 2015
  • Pre-Conservatory- 2006
  • Soccer (Boys and Girls)- 2005
  • Vocal Performance- 2009

School Names
Shattuck School, founded in 1858
Saint Mary’s Hall, founded in 1866

St. James School, founded in 1901

Shattuck-St. Mary’s, established as the merged Shattuck School and Saint Mary’s Hall in 1973

Refer to alumni in the following manner (first name, last name, followed by an apostrophe ( ’ ) and class year).

            Ex. Brent Musburger ’57.

General and Administrative School Terms

ALL IN

Annual Fund

Board of Trustees

Class Agents

Parents’ Association

Reunion 2017 (and subsequent years)

Shattuck-St. Mary’s Alumni Association

Notable Alumni: Marlon Brando ’44 (did not graduate), Teal Bunbury ’08, Jimmy Chin ’92, Ty Conklin ’94, Sidney Crosby (attended 2002-03), Brianna Decker ’09, Patrick Eaves ’02 (did not graduate), Erik Haula ’09 (did not graduate), Hubert Humphrey III ’61, Jack Johnson ’05 (did not graduate), Amanda Kessel ’10, Jocelyne Lamoureux-Davidson ’08, Monique Lamoureux-Morando ’08, Nathan MacKinnon (attended 2009-2011), Brent Musburger ’57, Kyle Okposo ’06 (did not graduate), Zach Parise ’02, Drew Stafford ’03, Derek Stepan ’08, Chelsea Stewart ’08, Jonathan Toews ’05, Townes Van Zandt ’62, Bud Wilkinson ’33.

Abbreviations

When referring to the School, write out Shattuck-St. Mary’s on first reference and use SSM or School for subsequent references. Do not use Shattuck or S-SM.

Acronyms: Spell out on first reference followed by the letters in parenthesis. On second reference, just use the letters. (ex. National Association of Independent Schools (NAIS). NAIS includes…). Do not use periods between letters (unless you are using U.S. or U.S.A.)

Academic Degrees: singular- B.A., M.A. Ph. D. plural- B.A.s, M.A.s, Ph.D.s

Centers of Excellence: When referencing Centers of Excellence, use the abbreviation COE or COEs.

Cities: Per AP Style, the following cities do not require state initials to follow and can stand alone: Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, and Seattle.

States: Use AP style for state abbreviations. Ala. Ariz. Ark. Calif. Colo. Conn. Del. Fla. Ga. Ill. Ind. Kan. Ky. La. Md. Mass. Mich. Minn. Miss. Mo. Mont. Neb. Nev. N.H. N.J. N.M. N.Y. N.C. N.D. Okla. Ore. Pa. R.I. S.C. S.D. Tenn. Vt. Va. Wash. W.Va. Wis. Wyo. Spell out Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, and Utah.

Include a comma after Washington in Washington, D.C.

Dates: Spell out (do not abbreviate) months and days of the week.

Time: Use periods and lowercase letters

            Ex. 9:30 a.m., 12:30 p.m. Spell out noon and midnight, and do not use :00 (9 a.m., noon).

Academic Terms

Academic degrees are capitalized only as part of a complete academic title. For more general degrees, use bachelor’s and master’s (not bachelors’ and masters’) degree in lowercase. For associate degrees, do not add the ‘s (use associate).

            Ex. I have a Bachelor of Arts in Linguistics. He earned a bachelor’s degree in communications in 2011. She holds a master’s degree. He earned a B.A. degree in Criminology from St. Cloud State. I received my associate degree before my bachelor’s.

When cited, use periods and form plurals by adding s. Do not use the possessive form and refrain from using apostrophes. (ex. B.A. M.A.s, Ph.D.)

Academic Departments and Divisions: Capitalize the full formal name of academic departments and divisions, but do not capitalize academic disciplines and informal references.

            Ex. the History Department, the English Department, Mr. Schaefer teaches history. She became the administrative assistant of the Math Department in 2015.

Academic Committees and Programs: Avoid capitalizing these unless you are using the full formal name.

            Ex. He will visit the Center for Academic Achievement this afternoon.

He will visit the center this afternoon. She is a member of the Hockey Center of Excellence. She is a member of the hockey program.

Capitalization

Academic Terms: Use initial caps when referencing academic terms.

            Ex. Fall Term, not fall term).

Arch: When referencing campus, capitalize the Arch. You may also use Whitney Arch, but the standard characterization is the Arch.

Classes: Do not capitalize classes (freshman, sophomore, junior, senior) and use class year instead of yearly distinction whenever possible.

            Ex. Nash Mahler ’17, Kate Reilly ’19

Conferences: Full conference names should be capitalized. The “the” preceding the name should be lowercase, even when part of the title. Outside of the formal name, terms like society or convention can be in lowercase.

            Ex. Democratic National Convention, the annual convention of the Episcopal Church in Minnesota.

Course Titles: Capitalize course titles, but not subjects except for languages.

  • I am taking a math class.
  • I enjoy studying French.
  • I’m enrolled in Algebra I.

Days and Months: Always capitalize days and months of the year.

Ethnicity and Nationality: Capitalize names of national and ethnic groups. Do not hyphenate compound proper nouns.

            Ex. Latin American, African American, Norwegian. There’s a fantastic Italian American restaurant nearby.

Events: Capitalize events when they are used as proper nouns.

            Ex. Spring Break, Fall Family Weekend, Winter Family Weekend, Prom

Geographical Areas: Capitalize geographical areas, but not general directions.

  • We live in the Midwest.
  • I live on the East Coast.
  • I took the southern route through Owatonna.

Reunion Classes: Capitalize class in reunion years when it precedes year.

            Ex. Class of 1985, the 1985 graduating class.

School Names: Use initial caps for Middle School and Upper School, and capitalize School when directly referencing SSM.

Years, Seasons, and Species: Do not capitalize years, seasons, or species.

  • Abby is a freshman.
  • It will soon be spring.
  • The loon is our state bird.

Misc. Terms and References

A cappella: Solo singing without instrumental accompaniment.

Advisor: use instead of adviser

Alumni: Avoid using the term “alum.”

  • Alumnus- A male graduate
  • Alumna- A female graduate
  • Alumni- A group of male graduates, or commonly used as a group of both male and female graduates
  • Alumnae- A group of female graduates

Masterclasses: not Master classes

Modules: These short (day-long or series of short classes) are part of the ScholarShift curriculum and focus on specific areas of student interest.

SabreSpeak: Our SabreSpeak blog can be found under the news section of the SSM website and includes stories and insights directly from students.

Spaces: Please use a single space (as opposed to a double space) after a period.

Technology common terms:

  • email
  • e-newsletter
  • Google
  • Facebook
  • Flickr
  • Moodle
  • PowerSchool
  • YouTube
  • iPad, iPod, iPhone
  • Internet
  • LinkedIn

Theater: not theatre, unless part of an official title.

URLs and web addresses: 

  • When including a URL in print, set the address in lowercase letters and italicize. 
  • Please use www. in front of all School website addresses. On some browsers, excluding the www when trying to access a secure page (like ours) will cause an error.
  • Avoid including a complex URL in print that is difficult for readers to retype (such as www.s-sm.org/academics/engineering-program/meet-the-director). If you can’t provide a simple URL, direct readers to a main page and then give them instructions for finding the information (Ex. Visit www.s-sm.org/academics and click on Engineering and select “Meet the Director.” In special cases, the Marketing and Communications Department can help create a more user-friendly URL redirect.
  • If a URL falls at the end of a sentence, use a period. If an address breaks between lines, split it directly before a slash or a dot that is part of the address, without an inserted hyphen.
  • When including a URL in text on the web, do not italicize the URL. Instead, hyperlink the address. If an Internet address falls at the end of a sentence, use a period, but do not hyperlink the period. Try to avoid “link here” structures and instead hyperlink a word or phrase within the sentence.
  • Visit us on the web at s-sm.org.
  • For complete details on the event, visit s-sm.org/admissions.
  • View the concert online (with “online” hyperlinked).

Names

Athletic Team Names: Team names should include Boys/Girls, followed by age and competition level (no space between U and age). Do not use possessive Boys’ or Girls’.

Hockey- Boys- U18 Prep, Boys U18AAA, Boys U16 Prep, U16AAA, and Bantam. Girls- Prep, and U16.

Soccer- Boys U19 DA, U17 DA, U17, and U15 DA. Girls- U19 DA, U17 DA, and U15 DA.

International Student Names:

For academic purposes, (including official Commencement listings, letters to parents, etc.) use the international name. 

For marketing and communications uses, use American name.

Names on Reference (personal names): On

Faculty- Use SSM title followed by the first and last name on first reference, then Mr./Ms. and last name on subsequent references.

Students- On first reference, use first and last name. On subsequent references, use just the first name.

Names: When referencing alumni and parents use first and last names as opposed to nicknames or special titles such as (Dr., Jr., III, etc.).

Photo captions: Caption photos from left to right (but do not write left-right) include each person pictured, and use “and” for the final two people captioned. Periods are not necessary at the end of photo captions. For multiple rows, start with the front row and move backward.

            Ex. Maria Chirinos ’18, Harrison Oh ’18, and Isabella Fontana ’18

Numbers

Academic Year: Write out the first year and the last two numerals of the second year.

            Ex. 2016-17, 2008-09.

Ages: Always use figures for ages, unless it starts a sentence. If a noun follows, use a hyphen.

            Ex. A 7-year-old boy, An 11-year-old girl, Three-year-olds can be cranky.

Centuries: Only use a hyphen if a noun follows century.

            Ex. The 20th century, 20th-century literature

Dates/Years: Use numerals and do not use st, nd, rd, or th. Do not use superscript.

Decades: Use numerals in full words or abbreviate the numerals, inserting an apostrophe before the two-digit number to indicate numerals that have been omitted.

            Ex. the 1920s, the Roaring ’20s, the ’50s, ’60s, and ’70s

Distances: Use figures for any distances over 10. Ex. My drive covered 566 miles. The airport runway is five miles long.

Numerals: Spell out a numeral at the beginning of a sentence. Spell out numerals under 10, and use numbers for 10 and above. Hyphenate between the age, years, and old only if a noun follows. (ex. 11 years old vs. 11-year-old student)

            Ex. My five years at SSM were incredibly valuable. She has worked at SSM for 23 years. Always use figures for ages. The girl, 8, has a brother, 14.

Order: To describe order, spell out first through ninth and then use numerals. An exception to this rule is a year.

            Ex. third base, she finished 13th, He was born in 1973.

Percentages: These should always be in numeric form, and percent should be spelled out as one word.

            Ex. 19 percent, 76 percent

Telephone numbers: Use hyphens for all 10-digit numbers. Ex. 617-888-3469

Punctuation

Ampersand: Only use the ampersand as part of a proper noun or title.
            Ex. Crate & Barrel

Commas: Please use the oxford (serial) comma for all lists.

            Ex. apples, oranges, and grapes. Place commas/periods inside of quotation marks.

Dashes: Use the longer “em dash” with a space on each side to emphasize or indicate a break or interruption in a speech/phrase. Use the shorter “en dash” for years, times, numbers, etc. with no space on either side of the dash.

            Ex. We will buy the house in August — if I get the promotion. The Egg Hunt will take place from 2-4 p.m. on Saturday.

Ellipsis: Use an ellipsis to indicate the deletion of one or more words in condensing quotes, texts, and documents. Leave one full space on both sides of an ellipsis, which should consist of three periods.

            Ex. I … tried to do what was best.

If the words that precede an ellipsis constitute a grammatically complete sentence, either in the original or in the condensation, place a period at the end of the last word before the ellipsis. Follow it with a regular space and an ellipsis.

            Ex. I no longer have a strong enough political base. … I will not seek re-election.

Periods: Follow a period with a single space before beginning the next sentence.

Social Media

The Marketing and Communications Office oversees and should have administrative access to all SSM social media accounts, but relies on individuals within specific COEs and programs to provide timely and appropriate content. To establish a new SSM-sponsored social media account, please contact the Marketing and Communications Office.

The School supports accounts on Facebook, Twitter, Instagram, and YouTube.

Titles

Academic Department Titles:

  • English
  • World Languages
  • ESL
  • Science
  • Math
  • History
  • PAVA (Performing and Visual Arts)

Campus Titles: When referencing Shattuck-St. Mary’s or one of its international campuses, use a hyphen.

            Ex. SSM-Faribault, SSM-Forest City, SSM-Suzhou

Centers of Excellence (all followed by Center of Excellence on first reference). Use Program on subsequent references, Ex. the BioScience Program.

  • BioScience
  • Engineering
  • The Major (capitalize “The,” even if it does not start a sentence)
  • Vocal Performance
  • Pre-Conservatory
  • Figure Skating
  • Golf
  • Hockey
  • Soccer

Club/Group Titles:

  • 5K Club
  • Arch Dance Company
  • Crack Squad
  • Cum Laude Society
  • Dramatic Association
  • Launch Club
  • Mathletes
  • Mock Trial
  • Photo Club
  • Quiz Bowl
  • Student Government
  • The Spectator
  • Upper School Players
  • Wooden Soldiers
  • Yearbook

Event Titles:

  • Acoustic Roots
  • Art Invitational
  • Blessing of the Animals
  • Building Bridges
  • Campus Christmas Walk
  • Christmas Dinner
  • Commencement (not Graduation)
  • Day of the Dead
  • Deep Dive & Dessert
  • XX Annual Faribault Community Easter Egg Hunt
  • Fall Family Weekend
  • Fall Fun Night (Middle School)
  • Fall/Winter/Spring Research Symposium
  • Fesler-Lampert Performing Arts Series
  • Flight Night in the Dorms
  • Hands Across Faribault
  • Human Arch
  • International Day
  • Lessons and Carols
  • Lunar New Year
  • Marzetti Cup (Middle School)
  • National History Day
  • Pilgrims’ Breakfast
  • Project Shumway
  • Prom
  • Research Symposium
  • Reunion XXXX
  • Sabre Cup
  • Sadie Hawkins Dance
  • Senior Dinner
  • Spirit Week
  • String/Piano Day
  • Vocal Day
  • Winter Family Weekend

Facility/Location Titles:

  • Andreas House
  • The Arch
  • Breck Dorm
  • Center for Academic Achievement
  • Chapel of the Good Shepherd
  • Clapp Dorm
  • Community Walk
  • Dane Family Fieldhouse (one word)
  • Fayfield Hall
  • Hirst Library
  • The Inn at Shattuck-St. Mary’s
  • Johnson Gymnasium
  • Kim Hall
  • Kingham Hall
  • Kramer House
  • Morgan Refectory
  • Newhall Auditorium
  • New Rink
  • Old Rink
  • Parade Field
  • Sabre Cafe
  • School Store
  • Shumway Hall
  • Sports Complex
  • Student Lounge (StuLo for short)
  • The Legacy Golf Course
  • The Hub
  • Turf Field
  • weCreate® Center

Program Titles: On first reference, please use ® to follow the weCreate and ScholarShift programs.

  • Center for Academic Achievement
  • Honors Program
  • ScholarShift®
  • [email protected]
  • weCreate®

Publication Titles: Use quotation marks around the titles of songs, television shows, computer games, poems, lectures, speeches and works of art.

            Ex: They sang “The Star-Spangled Banner” before the game.

Do not use quotes, italics, or underline magazines, newspapers, the Bible or books.

            Ex: The Washington Post first reported the story. Author Porter Shreve read from his new book, “When the White House Was Ours.”

Religious Titles: Use “the” to precede references to members of the Episcopal Church.

            Ex. the Rev. the Rt. Rev., not Rev.

SSM Professional Titles:

  • President
  • Chief International Officer
  • Head of School
  • Director of the Upper School
  • Director of the Middle School
  • Director of Enrollment Management
  • Director of Institutional Advancement
  • Chief Operating Officer
  • Chief Financial Officer
  • Chief Academic Officer
  • Director of Marketing and Communications
  • Director of Technology Integration
  • Director of Health Services
  • Director of Community Life
  • Director of Residential Life
  • Duty Administrator

Capitalize professional titles on first reference if title appears before name, but use lowercase if title follows name.

            Ex. SSM President Nick Stoneman, Nick Stoneman, president

Graphic and Visual Identity Guide

Colors

Primary Colors

  • Primary maroon

            Pantone 209

            CMYK-14C, 94M, 36Y, 60K

            Hex- 71273d

  • Black

             CMYK- 0C, 0M, 0Y, 100K

             Hex- 2a2723

  • Grey

             Pantone 7537

             CMYK- 18C, 8M, 20Y, 24K

             Hex- aeb4ac

Secondary Colors

  • Aqua Blue

            Pantone 7458

            CMYK- 52C, 3M, 6Y, 7K

            Hex- 6eb4cd

  • Green

            Pantone 7495

            CMYK- 30C, 4M, 85Y, 30K

            Hex- 899639

  • Gold

            Pantone 7407

            CMYK- 3C, 34M, 68Y, 8K

            Hex- cc9c4a

Email Signatures

Please use the following format for all SSM email signatures.

  • Font style- Goudy Old Style
  • No bold, italics, etc.

Your Name

Title

Shattuck-St. Mary’s School

[email protected]

507-333-XXXX

(Feel free to add additional contact/fax numbers here as needed)

*Please use only the ALL IN logo here as pictured, no more than 200 pixels wide.

**For Athletics and other programs with specific logos, you may also use the corresponding, approved crest along with ALL IN.

Fonts

Web Fonts: For fonts on the web, use HEROIC CONDENSED BLACK (all caps) for headlines, Calvert MT Bold for subheads and callouts, and Helvetica for copy.

Print Fonts: For fonts in print, use HEROIC CONDENSED BLACK (all caps) for headlines, Calvert MT Bold for subheads and callouts, and Goudy Old Style for copy.

Graphic Identity

ALL IN Word Mark

Color: Please note, the ALL IN color is not white, but rather a 40 percent screen of PMS color 7547 to intentionally soften the contrast between the crimson and reversed type. It can also be reproduced in Black and White.

Reproduction: Please do not stretch, alter, or recreate the ALL IN word mark and use only the version provided by the Marketing and Communications office. When reproduced in color, the ALL IN word mark should be in PMS color 209 (burgundy).

Sizing: The ALL IN word mark should not be sized smaller than 1” in width by .73” in height.

Spacing: Our logos should have a minimum of .25” clear space around the perimeter.

Arch Logo

Color: Please use PMS 209 (burgundy), black, or white only.

Use: This is our iconic school logo – used often with the school address and information on printed materials.

School Crest

Use: The School Crest is used on apparel items, in print materials, and is a universal logo symbol used on the ssmathletics.org website.

Customized School Crest (examples)

  

Use: The customized School Crest is used on apparel items, in print materials, and is a program-specific logo symbol.

School Seal

Use: The School Seal is currently reserved for official use such as on diplomas and other special documents.