SSM Written Style Guide

• English
• English as a Second Language (ESL)
• History
• Mathematics
• Performing and Visual Arts (PAVA)
• Science
• World Languages

• Academic Dean
• Associate Head of School
• Chair (Board of Trustees)
• Chief Academic Officer
• Chief Financial Officer
• Director of Admissions
• Director of Athletics
• Director of Auxiliary Programs
• Director of Campus Security
• Director of Community Life
• Director of Health Services
• Director of Human Resources
• Director of Institutional Advancement
• Director of Residential Life
• Director of Technology 
• Director of the Middle School
• Director of the Upper School
• Duty Administrator
• Head of School
• Honorary Chair (Board of Trustees)
• School Chaplain
• Secretary-Treasurer (Board of Trustees)
• Vice Chair (Board of Trustees)

 

Any person who has attended Shattuck School, Saint Mary's Hall, or Shattuck-St. Mary's School is considered an alum, regardless of graduation status or length of attendance.

Refer to graduates of Shattuck School, Saint Mary’s Hall, or Shattuck-St. Mary’s School in the following manner: First name, Last name, followed by an apostrophe ( ’ ) and graduation year.
Ex. John Alum ’57.

When referring to an alum with a graduation year 90+ years before the current year, reference the 4-digit year.
Ex. Jane Alum 1911

Refer to non-graduating alumni in the following manner: First name, Last name, followed by the years attended in parentheses (attended XXXX-XXXX) or as a relative clause in the sentence.
Ex. John Alum (attended 2000-2002) lives in New York City.
Ex. Jane Alum, who attended SSM from 2000-2003, lives in New York City.

See also: gender-neutral language.

 

Shattuck-St. Mary’s School is a world-class college preparatory boarding, day, and online school for students in grades 6-12 + PG, located on a 250-acre campus in Faribault, Minnesota. SSM delivers a rigorous academic curriculum that blends the best of traditional education with innovative, creative learning opportunities for students around the world who want to pursue their passions in academics, the arts, or athletics. Discover more at www.s-sm.org.  

Always refer to the full program name on first reference, as in “BioScience Center of Excellence.” On second reference, use of the word “program” is acceptable, as in “the BioScience program.”

• BioScience, founded in 2010
• Engineering, founded in 2014
• Figure Skating, founded in 2005
• Golf, founded in 2012
• Boys Hockey, founded in 1990
• Girls Hockey, founded in 1996
• The Major, founded in 2015
  • Always capitalize “The”
• Pre-Conservatory, founded in 2006
• Boys Soccer, founded in 2005
• Girls Soccer, founded in 2005
• Vocal Performance, founded in 2009
  • VPP acceptable on second reference

• Advisor: A faculty or staff member who serves as a mentor and advocate for a group of Upper School students, called an advisory, on a yearly basis.
  • not adviser
• Alumni Association: Any person who has attended SSM (or one of its predecessors) is a member. There are no formal membership dues or initiation. Each member receives the Through the Arch magazine, as well as invitations to regional gatherings, campus events, and the All School Reunion.
• Alumni Association Board: Oversees all alumni-related activities of the School and helps to plan and implement Reunion. The mission of the group is to represent the SSM alumni, communicate concerns to the administration of the School, and support school and alumni programs.
• Annual Fund: The School’s yearly campaign to raise funds in support of the operating budget for areas such as financial aid and scholarships, faculty and staff salaries, benefits, and professional development, technology upgrades, performing and visual arts needs, interscholastic sports, and facility upgrades and maintenance.
• Board of Trustees: Comprised of elected individuals, the Board of Trustees works closely with School administration to uphold SSM’s mission, vision, and values by overseeing the School’s financial sustainability, approving the annual budget, supporting financial stewardship with annual fundraising and capital campaigns, identifying facility maintenance and safety needs, and developing and implementing strategic goals.
  • Always capitalize Trustee
• Book of Remembrance: A longstanding School tradition that began with the Class of 1931 where all graduating seniors add their signatures to the book prior to Commencement. The book is on display at the All School Reunion each year.
• Center of Excellence (COE): A specialized academic, athletic, or arts program that offers an in-depth, immersive experience, preparing students to pursue an interest at the college level.
  • COE acceptable on second reference
• Class Agents: Alumni volunteers who cultivate relationships with classmates and encourage them to reconnect with the School through meaningful forms of engagement.
• Endowment Fund:  A permanent fund from charitable gifts that offers the School enduring stability to empower generations of students. Each year, the School receives a return on the endowment investment to help cover operating costs, and any remaining investment returns are reinvested into the existing endowment so that it can grow for future support.
• Episcopal Church in Minnesota: A a diocese of the Episcopal Church in the United States of America which has jurisdiction over all of Minnesota (except Clay County). Shattuck-St. Mary’s was founded as an Episcopal school with the help of Bishop Henry Benjamin Whipple, the first bishop of the Episcopal Church in Minnesota, and continues to honor its heritage and affiliation to this day.
  • not of  Minnesota
  • Use “the” to precede religious titles within the Episcopal Church.
    • Ex. The Rt. Rev. Craig Loya
• Modules: Part of the ScholarShift® curriculum, these specialized learning experiences formatted as a one-time class or short series of classes are designed to introduce students to diverse interests, allowing them to explore new skills and passions.
• Parents’ Association: An all-volunteer organization devoted to supporting the educational mission of SSM and building positive school spirit by sponsoring and supporting worthy projects for the School, the students, the faculty, and the staff at SSM. Their efforts nurture parent-to-parent, school-to-school, and school-to-community relationships.
• ScholarShift®:  A series of educational experiences comprised of blended classes, a parallel curriculum of learning modules, and a year-long self-designed initiative
  • On first reference, please use the registered trademark symbol (®)
• Theater: Not Theatre, unless part of an official title, such as Players Theatre Troupe
• Through the Arch Magazine: The School magazine. Published on a bi-annual schedule with a Summer/Fall issue and a Winter/Spring issue, with a circulation list that includes alumni, current parents, faculty, staff, Trustees, and friends of the School. Can be read online at www.issuu.com/shattuck-st.marys.
• weCreate®: The idea and belief that students can unlock their innate creativity when given the time, skills, resources, and encouragement to do so. A critical component of the ScholarShift® model, it is also a facility that embodies the School’s deep commitment to fostering innovation, creativity, and ideation. Students in the weCreate Center’s studios explore and learn under the mentorship of the weCreate staff.
  • On first reference, please use the registered trademark symbol (®)

• The official name is Shattuck-St. Mary’s School.
• When using the word School in reference to SSM, use a capital S. Use lowercase when a noun follows (ex. school year, school schedule, etc.).
• Include a hyphen between Shattuck and St., and do not spell out “Saint” when referencing the School.
• When referring to the School, write out Shattuck-St. Mary’s on first reference and use SSM or School for subsequent references. Do not use Shattuck or S-SM.
• Do not end a typed line with “Shattuck-St.” If the School name needs to be separated at the end of a typed line, use: “Shattuck-“ and complete the School’s name “St. Mary’s” on the next line.

• Acoustic Roots
• All School Reunion
  • Can also be referred to as Reunion XXXX
    • Ex. Reunion 2022
• Art Invitational
• Baccalaureate
• Blessing of the Animals
• Building Bridges
• Campus Christmas Walk
• Christmas Dinner
• Commencement
  • Commencement XXXX when referring to a specific year
    • Ex. Commencement 2022
  • not graduation
• Day of the Dead
• Deep Dive & Dessert
• XX Annual Faribault Community Easter Egg Hunt
• Fall/Winter Family Weekend
• Fall Fun Night (Middle School)
• Fall/Winter/Spring Research Symposium
• Fesler-Lampert Performing Arts Series
• Flight Night in the Dorms
• Hands Across Faribault
• Human Arch
• International Day
• Lessons and Carols
• Lunar New Year
• Marzetti Cup (Middle School)
• National History Day
• Harvest Breakfast
  • Formerly known as Pilgrims’ Breakfast
• Project Shumway
• Prom
• Research Symposium
• Sabre Cup
• Sadie Hawkins Dance
• Senior Dinner
• Spirit Week
• String/Piano Day
• Vocal Day

• Shattuck School, founded in 1858
• Saint Mary’s Hall, founded in 1866
• St. James School, founded in 1901
• Shattuck-St. Mary’s, established as the merged Shattuck School and Saint Mary’s Hall in 1973.
• When referencing the campuses of Shattuck-St. Mary’s, capitalize Middle School and Upper School.
• When referencing one of Shattuck-St. Mary’s international schools, use the “SSM-location” format
  • SSM-Forest City

The offered clubs/activities may vary from year to year. You can find a current listing on our School website.

• Arch Dance Company
• Empowering Differences Promoting Awareness (EDPA)
  • EDPA acceptable on second reference
• Gold Key Club
• Honors Program
• Mathletes
• Mock Trial
• Players Theatre Troupe
• QuizBowl
• Student Government
• The Spectator (student newspaper)
• Wooden Soldiers (female drill team)

GENERAL PRINCIPLES:

• Spell out full name or term on first reference followed by the acronym in parentheses. On second reference, the acronym is acceptable.
  • Ex. The National Association of Independent Schools (NAIS) is a nonprofit membership association. NAIS provides services to more than 1,900 schools and associations of schools in the United States and abroad.
• Avoid abbreviations and most acronyms in headlines, except those that are widely recognizable (FBI, EU, US, CIA, IRS, NASA, NATO, COVID, for example.)

ACADEMIC DEGREES: See Academic Degrees entry under Academic References

CENTERS OF EXCELLENCE: Spell out Center of Excellence (COE) on first reference. COE or COEs can be used on second reference.

DAYS/MONTHS: See entry Dates/Times section.

STATES: The names of the 50 U.S. states should be spelled out when used in the body of a story, whether standing alone or in conjunction with a city, town, village, or military base. Abbreviations are acceptable in certain circumstances where space does not allow for the state to be spelled out, such as a caption. 

• Use AP style for state abbreviations: Ala. Ariz. Ark. Calif. Colo. Conn. Del. Fla. Ga. Ill. Ind. Kan. Ky. La. Md. Mass. Mich. Minn. Miss. Mo. Mont. Neb. Nev. N.H. N.J. N.M. N.Y. N.C. N.D. Okla. Ore. Pa. R.I. S.C. S.D. Tenn. Vt. Va. Wash. W.Va. Wis. Wyo.
• Spell out Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, and Utah.
• Also: Washington, D.C.

TIME: See entry Dates/Times section.

TITLES:

• Abbreviate titles when used before a full name: Dr., Gov., Lt. Gov., Rep., the Rev., Sen., and certain military designations.
• Abbreviate junior (Jr.) or senior (Sr.) after an individual’s name and do not precede by a comma: Martin Luther King Jr.

ACADEMIC DEGREES:

• If mention of degrees is necessary to establish someone’s credentials, the preferred form is to avoid an abbreviation and use instead a phrase such as: Fatima Kader, who has a doctorate in psychology.
• Use an apostrophe in bachelor’s degree, a master’s, etc., but there is no possessive in Bachelor of Arts, Master of Science, or associate degree. 
• Academic degrees are capitalized only as part of a complete academic title. Use lowercase when referencing generic degrees, majors, or minors.
  • Ex. I have a Bachelor of Arts in linguistics.
  • Ex. He received his Doctor of Physical Therapy from the University of Miami.
  • Ex. He earned a bachelor’s degree in communications in 2011.
  • Ex. She majored in education.
  • Ex. He earned a B.A. in criminology from St. Cloud State.
• Use such abbreviations as B.A., M.A., MBA, LL.D., and Ph.D. only when the need to identify many individuals by degree on first reference would make the preferred form cumbersome. Use these abbreviations only after a full name—never after just a last name.
• When used after a name, an academic abbreviation is set off by commas: John Snow, Ph.D., spoke.

ACADEMIC TERMS: Capitalize Fall Term, Winter Term, Spring Term as proper nouns.

ACADEMIC YEAR: Write out the first year and the second year in full.

• Ex. 2021-2022

DEPARTMENTS AND DIVISIONS: Capitalize the full formal name of academic departments and divisions, but do not capitalize academic disciplines and informal references.

• Ex. The World Languages Department is chaired by Mrs. Mendoza.
• Ex. Mr. Schaefer teaches history.
• Ex. She works as an administrative assistant in the math department.

GRADES: The preferred way to designate a student’s grade is to add the intended graduation year distinction behind the name or spell out the grade. Do not hyphenate grades unless needed to avoid confusion. Do not capitalize generic grade terms (freshman, sophomore, junior, senior).

• Ex. Nash Mahler ’17, Kate Reilly ’19
• Ex. She is a fourth grade student at the local elementary school.
  • Hyphen exception: He was the sixth fourth-grader to win the award.
• Ex. The sophomore class gathered in the auditorium.

COMMITTEES AND PROGRAMS: Do not capitalize unless using the full formal name.

• Ex. She is a member of the Girls Hockey Center of Excellence.
• Ex. He is on the prom committee.

COURSE TITLES: Capitalize course titles, but not subjects except for languages.

• Ex. I am taking a math class.
• Ex. I enjoy studying French.
• Ex. I’m enrolled in Algebra I.

REUNION CLASSES: Capitalize class in reunion years when it precedes year, as a proper noun.

• Ex. Class of 1985, the 1985 graduating class.

DAYS AND MONTHS: See entry Dates/Times section.

ETHNICITY AND NATIONALITY: Capitalize names of national and ethnic groups. Do not hyphenate compound proper nouns.

• Ex. Latin American
• Ex. African American
• Ex. Norwegian
• Ex. There’s a fantastic Italian American restaurant nearby.

EVENTS: Capitalize events when they are used as proper nouns. Do not capitalize generic terms.

• Ex. spring break
• Ex. Winter Family Weekend
• Ex. Prom 2022

GEOGRAPHICAL AREAS: Capitalize geographical areas, but not general directions.

• Ex. We live in the Midwest.
• Ex. I live on the East Coast.
• Ex. I took the southern route through Owatonna.

PROFESSIONAL TITLES: Capitalize formal professional titles when used before a name. Do not capitalize general titles or occupational descriptions.

• Ex. SSM Head of School Matt Cavellier
• Ex. Jane Doe, math instructor, …

PROPER NAMES: 

• Capitalize common nouns such as party, river, street and west when they are an integral part of the full name for a person, place or thing: Democratic Party, Mississippi River, Fleet Street, West Virginia.
• Lowercase these common nouns when they stand alone in subsequent references: the party, the river, the street.
• Lowercase the common noun elements of names in plural uses: the Democratic and Republican parties, Main and State streets, lakes Erie and Ontario.
  • Exception: plurals of formal titles with full names are capitalized: Presidents Jimmy Carter and Gerald R. Ford.

SEASONS: Lowercase spring, summer, fall, winter, and derivatives such as springtime unless part of a formal name.

• Ex. It will soon be spring.
• Ex. Winter Olympics

DAYS OF THE WEEK: Always capitalize. Do not abbreviate, except when needed in a tabular format.

• Use AP style for abbreviations in a tabular format: Sun, Mon, Tue, Wed, Thu, Fri, Sat (three letters, without periods).

DATES: Always use Arabic figures, without st, nd, rd, or th.

• Ex. Commencement will be held on May 26, 2022.
• Ex. Winter term begins Nov. 29.

MONTHS: Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Spell out when using alone, or with a year alone.

TIME:

• Lowercase, with periods: a.m., p.m. Avoid the redundant 10 a.m. this morning, 10 p.m. tonight.
  • Ex. 9:30 a.m., 12:30 p.m.
• Spell out noon and midnight
• Do not use “:00” (9 a.m., noon).
• The time zone abbreviations EST, CDT, etc., are acceptable on first reference for zones used within the continental United States, Canada, and Mexico only if the abbreviation is linked with a clock reading: noon EST, 9 a.m. PST. (Do not set off the abbreviations with commas.)

In general, use terms that can apply to any gender. Such language aims to treat people equally and is inclusive of people whose gender identity is not strictly male or female. Balance these aims with common sense, respect for the language, and an understanding that gender-neutral or gender-inclusive language is evolving and in some cases is challenging to achieve

Here are some other examples of preferred usage. This list is not all-inclusive; it can serve as a framework by which to consider other words. Multiple terms are not necessarily interchangeable. Choose what is appropriate and accurate in the context.

actor: In general, use this term for any gender. Use actress for a woman only in stories about the Oscars, Emmys or Tonys, all of which use the word actress in their awards.

alum/alumni: Not alumna, alumnus, alumnae

blond: Use blond as an adjective in all applications when relevant: She has blond hair. Avoid using either blond or blonde as a noun: He has blond hair, not he is a blond. If necessary to use as a noun in a direct quote, use blond for any gender.

brown (hair): Use brown as an adjective in all applications when relevant: She has brown hair. Avoid using brunette as a noun unless in a direct quote. She has brown hair, not she is a brunette.

business owner, businessperson: Not businessman/businesswoman.

busser: Not busboy or busgirl.

chair, chairperson, councilperson, council member, spokesperson: unless the -man or -woman terms are specified by an organization

city leaders: Not city fathers.

confidant: Not confidante.

crew, staff, workforce, workers: Not manpower.

dancer, ballet dancer: But ballerina is acceptable because of broad use by dancers.

firefighter: Not fireman.

first-year student: Freshman is acceptable. Do not use freshperson or freshwoman. First-term lawmakers is preferred over freshman lawmakers.

hero: Not heroine.

host: Not hostess.

humanity, humankind, humans, human beings, people: Not mankind.

human-made, human-caused, artificial, synthetic: Not man-made.

maintenance hole: Not manhole.

mail carrier or letter carrier: Not mailman.

mother/father, son/daughter, sister/brother, husband/wife, girlfriend/boyfriend and other relationship terms are generally acceptable

police officer: Not policeman/policewoman or patrolman.

salesperson, sales associate, sales clerk, sales executive: Not salesman/saleswoman.

search: Not manhunt.

server: Not waiter/waitress.

singer, songwriter, singer/songwriter: Not songstress.

U.S. representative, representative, member of Congress: Congressman and congresswoman are acceptable because of their common use. Do not use congressperson.

AGES: Always use figures for ages, except for at the start of a sentence. Use hyphens for ages expressed as adjectives before a noun or as substitutes for a noun.

• Ex. A 7-year-old boy
• Ex. The girl is 11 years old.
• Ex. The race is for 3-year-olds.
• Ex. The woman, 36, has a daughter 2 months old.
• Ex. The woman is in her 30s. (no apostrophe)

CENTURIES: Lowercase, unless part of a proper name. Spell out numbers under 10. Hyphenate if used as an adjective.

• Ex. The 20th century
• Ex. 20th-century literature

DATES/YEARS: See entry in dates/times section.

DECADES: Use Arabic figures to indicate decades of history. Use an apostrophe to indicate numerals that are left out; show plural by adding the letter s.

• Ex. the 1950s
• Ex. the Roaring ’20s
• Ex. the ’70s

DISTANCES: Always use figures.

• Ex. My drive covered 566 miles.
• Ex. The airport runway is 5 miles long.

NUMERALS: In general, spell out numerals through nine, and use figures for 10 and above. Exceptions to this rule include when the numeral is at the start of a sentence, and indefinite or casual uses.

• Ex. My five years at SSM were incredibly valuable.
• Ex. She has worked at SSM for 23 years.
• Ex. Fifteen to 20 cars were involved in the accident.
• Ex. Thanks a million.

ORDINALS: Numbers used to indicate order (first, second, 10th, 25th, etc.) are called ordinal numbers. Spell out first through ninth: fourth grade, first base, the First Amendment, he was first in line. Use figures starting with 10th.

PERCENTAGES: Use the % sign when paired with a number, with no space, in most cases. In casual uses, use words rather than figures and numbers. Try to avoid using at the start of a sentence. If it’s necessary to start a sentence with a percentage, spell out both.

• Ex. The cost of living rose 0.6%.
• Ex. She said he has a zero percent chance of winning.
• Ex. Eighty-nine percent of sentences don’t have to begin with a number.

TELEPHONE NUMBERS: Use figures. The form: 507-333-1500. Use hyphens, not periods. No parentheses.

CAPTIONS:

• Caption photos from left to right, using directionals in parentheses only when necessary to avoid confusion. Left-right can be abbreviated as L-R.
  • Ex. (Pictured, L-R) Susan Doe, Sarah Doe, and Sally Doe
  • Ex. John Doe (left) and Jake Doe (right) spoke about their humanitarian work at the assembly.
• Include each person pictured.
  • Exception: A large group photo that can be given a general caption, such as "A group Crack Squad Alumni from the 1970s."
• Use “, and” to separate the final two names.
• Periods are not necessary at the end of a list-style photo caption.
• When listing multiple rows, start with the front row and move backward.

CREDITS:

• A credit should be listed for all photos not taken by a Shattuck-St. Mary’s photographer.
• Credit format is photographer (when available)/source. The descriptors photographer: and source: are not necessary.
  • Ex. Nick Wass/AP, not Photographer: Nick Wass/Source: AP.

Our guidelines for this section deviate from AP style.

ARTICLES, CHAPTERS, POEMS

• Titles of articles, chapters, poems, and shorter works are enclosed with quotation marks.

BOOKS, JOURNALS, MAGAZINES, PLAYS, NEWSPAPERS:

• Titles of books, journals, magazines, plays, newspapers, and freestanding publications are italicized. Always preserve original spelling, hyphenation, capitalization, and punctuation.
  • Ex. She receives most of her news from Time magazine and the New York Times.

MOVIES, TELEVISION, AND RADIO

• Titles of movies, television, and radio shows are italicized. A single episode is enclosed in quotation marks.
• Formal names of broadcast channels and networks are capitalized.
  • Ex. The Discovery channels offer a variety of programs from health to the environment.
  • Ex. She often watches the Bravo and Comedy Central channels.

MUSICAL WORKS

• The names of operas and musicals are italicized. Individual songs and arias are set in quotation marks.
  • Ex. Handel’s Messiah includes the well-known “Hallelujah” chorus.
  • Ex. “Oh, What a Beautiful Morning” is performed in the opening scene of Rodgers and Hammerstein’s musical, Oklahoma!
• Album/CD recording names are italicized. Individual songs are set in quotation marks.
• Instrumental music such as symphonies, quartets, rhapsodies, etc., that also include a number or key signature in the title should be capitalized, but not italicized. Descriptive titles of the same work can be italicized.
• Note: The number (no.) or opus (op.) of the work should remain lowercase.
  • Ex. Beethoven’s Symphony no. 3; or Third Symphony; or Eroica Symphony
  • Ex. Chopin’s Nocturne in E-flat Major
  • Ex. Etude in G Minor, op. 33

AMPERSAND: Only use the ampersand as part of a proper noun or title.

• Ex. Crate & Barrel

COMMAS: 

• LISTS (Deviates from AP Style): Use the Oxford (serial) comma, placing a comma before the conjunction at the end of a list.
  • Ex. She bought apples, oranges, and grapes.
• PLACEMENT WITH QUOTES: Commas always go inside quotation marks.
• IN LARGE FIGURES: Use a comma for most figures greater than 999. The major exceptions are street addresses (1234 Main St.), broadcast frequencies (1460 kilohertz), room numbers, serial numbers, telephone numbers, and years (1876).

DASHES: 

• EM DASH: Used to emphasize or indicate a break or interruption in a speech/phrase. There should not be a space on either side (deviates from AP Style).
  • Ex. We will buy the house in August—if I get the promotion. 
• EN DASH: We use hyphens in the place of en dashes, which some styles use to indicate ranges such as ranges of dates or times, or with some compound modifiers. There should be no spaces surrounding the hyphen.
  • Ex.  The Egg Hunt will take place from 2-4 p.m. on Saturday.

ELLIPSIS ( … ) : In general, treat an ellipsis as a three-letter word, constructed with three periods and two spaces.

• Use an ellipsis to indicate the deletion of one or more words in condensing quotes, texts, and documents. Be especially careful to avoid deletions that would distort the meaning.
  • Ex. (drawn from President Richard Nixon’s resignation speech)

Good evening. ...
In all the decisions I have made in my public life, I have always tried to do what was best for the nation.
...
... However, it has become evident to me that I no longer have a strong enough political base in ... Congress.
... As long as there was ... a base, I felt strongly that it was necessary to see the constitutional process through to its conclusion, that to do otherwise would be ... a dangerously destabilizing precedent for the future.

• An ellipsis also may be used to indicate a thought that the speaker or writer does not complete. Substitute a dash for this purpose, however, if the context uses ellipses to indicate that words actually spoken or written have been deleted.

SPACES: Follow the end of a sentence with a single space (as opposed to a double space) before beginning the next sentence

COMMON TECHNOLOGY TERMS:

• email
• e-book
• e-newsletter
• Google
• Flickr
• Moodle
• PowerSchool
• iPad, iPod, iPhone
• Internet

WEB ADDRESSES:

• Always include “www” as part of the School’s website.
  • Ex. www.s-sm.org, not s-sm.org
• Avoid including a complex URL in print that is difficult for readers to retype. If you can’t provide a simple URL, you can:
  • Direct readers to a main page and then give them instructions for finding the information
    • Ex. Instead of www.s-sm.org/academics/engineering-program/meet-the-director, Visit www.s-sm.org/academics and click on Engineering and select “Meet the Director.”
  • Ask the MarComm Department to help create a more user-friendly URL redirect.
• If a URL falls at the end of a sentence, use a period. If an address breaks between lines, split it directly before a slash or a dot that is part of the address, without an inserted hyphen.
• When including a URL in text on the web, try to avoid “link here” structures and instead hyperlink a word or phrase within the sentence.
  • Ex. Read more Shattuck-St. Mary’s news.
  • Ex. Interested in learning more? View our upcoming Admissions Events.

SOCIAL MEDIA: The Marketing and Communications Office oversees and requires administrative access to all SSM social media accounts. Our office encourages and relies on individuals within COEs and programs to provide timely and appropriate content. To establish a new SSM-sponsored social media account, please contact the Marketing and Communications Office.

• SSM MarComm currently supports accounts on the following social media:
  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • Twitter
  • Vimeo
  • weChat
  • YouTube